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Advanced SWOT analysis

Our advanced SWOT tool explores both internal and external factors for detailed analysis.

Improve accuracy

Advanced SWOT analysis acknowledges the importance and likelihood of factors, improving the accuracy of your impact assessment.

To get started, first create a mind map as usual, then begin your basic SWOT analysis.

When you’re ready, select the ‘Advanced’ tab.

Screenshot highlights the advanced tab

Here, you can include:

  1. Numerical values to add weightings to your analysis
  2. Written reasonings to explain your decisions

Click through the Strengths, Weaknesses, Opportunities and Threats tabs to deliver advanced analysis for each category.

Screenshot shows the Strengths, Weaknesses, Opportunities and Threats tabs

Add weightings

Weightings contribute to the visual representation of your project’s strengths, weaknesses, opportunities or threats in 3D charts.

Provide numerical values for factors such as importance or likelihood of occurrence and Mind Map Pro will calculate the impact.

After you have clicked the ‘advanced’ tab, you will see your ideas on the left hand side of the screen.

On the right hand side of the screen are two numerical factors that correspond with the idea.

Screenshot of advanced SWOT analysis showing numerical values in line with ideas

Assign numerical values for each idea in each category by selecting from the drop down lists.

Screenshot showing the drop down list to select the numerical value in advanced SWOT analysis

Calculating weightings

The weightings for strengths and weaknesses (the internal factors) are calculated by assigning a value for importance and for internal rating.

The weightings for opportunities and threats (the external factors) are calculated by assigning a value for importance and likelihood.

For accurate analysis, use this key:


How important is this in your market?


1 – This has a minimal effect


5 – This is vitally important

Internal rating – Strengths

Is this a major or minor strength?


1 – We do this, but could do it a lot better


3 – We excel at this, it’s our forte

Internal rating – Weaknesses

Is this a major or minor weakness?


1 – It’s not something we focus on, but we don’t do it too badly


3 – We don’t do this at all, or we do it badly


How likely is this to happen?


1 – Never say never, but this is probably not going to happen


3 – Nothing is definite in life, but this is as close as it gets

When you have assigned numerical values to all of the factors, click on the ‘chart’ tab to generate 3D charts.

The impact is visually represented with different sizes of ideas.

Add reasonings

With advanced SWOT analysis, you can add written reasonings to explain the numerical weightings, adding detailed explanations for your analysis.

This is a great way to communicate your analysis to collaborators, whilst making it easier to present your work and develop new strategies.

First up, make sure you have already created a mind map and clicked on the SWOT icon, then assigned the ideas to strengths, weaknesses, opportunities and threats.

To add reasonings, select the ‘Advanced’ tab.

Screenshot highlights the Advanced tab in SWOT analysis

You’ll see your ideas on the left hand side, and numerical values on the right. In the centre of the table, there is a box for written reasonings, which correspond with each idea.

Type your reason for assigning that idea as a strength, weakness, opportunity or threat, accounting for the numerical value you gave it.

Screenshot shows example of written reasoning for a strength

Switch between the tabs to add reasonings for strengths, opportunities, weaknesses and threats.

Expand box

If you have a lot of information to write for any particular factor, you can expand the size of the text box.

Place your mouse over the bottom right hand corner of the text box, click and hold the mouse, then drag the mouse in the direction of the bottom right hand corner of your screen.

Screenshot shows example of written reasoning with expanded box to cater to extra text

Adjust the size of the box to fit the length of your text.

Preview reasonings

When viewing your 3D SWOT charts, it is possible to preview your reasonings.

Click on the chart tab to view the 3D charts.

Screenshot highlights the Charts tab

Hover over an idea or click once to reveal more information.

Screenshot shows a preview of a written reasoning when viewing the 3D SWOT charts

If you have added reasonings, you will see a preview of the written explanation as well as the full name of the idea and the impact weighting of numerical values assigned.


When you export the SWOT analysis, your reasonings will be exported too, making it quick and easy to share and present your findings or predictions with a team or client.

Learn more about exporting 3D SWOT charts.

Updated on February 21, 2019

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